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    "claims": [
      [
        "01",
        "Month-six retention clusters in the low twenties",
        "Across six vendors that disclose cohort curves, median month-six retention is 24%; best 34%, worst 18%. Month three is where the curve bends, not month one.",
        "SecondaryBracken Research, State of Meeting Intelligence 2026, June 2026 \u00b7 n=6 vendor cohorts \u00b7 bracken-research.com/smi-2026"
      ],
      [
        "02",
        "A connected destination is the single strongest correlate",
        "Workspaces that connected a CRM, tracker or wiki within fourteen days retained at 71% by month six, against 22% for those that never did \u2014 a gap that holds after controlling for seat count and plan.",
        "PrimaryInternal cohort analysis, 4,182 workspaces activated Jan\u2013Mar 2026 \u00b7 queried 11 Sep 2026"
      ],
      [
        "03",
        "Summary quality is table stakes, not a differentiator",
        "Buyers rank accuracy in the top three reasons to buy and outside the top five reasons to renew. Every product in the set was \"good enough\" on transcription.",
        "PrimaryBuyer interviews, 22 accounts, 20\u2013120 seats, Jul\u2013Aug 2026 \u00b7 transcripts on file"
      ],
      [
        "04",
        "Churn happens at the renewal date, not during the trial",
        "Trial-to-paid is stable at 38%, but 81% of lost revenue leaves at the first annual renewal \u2014 which is why quarterly dashboards read this market as healthier than it is.",
        "PrimaryInternal billing extract, FY2025\u201326 \u00b7 plus two vendor disclosures reporting the same shape"
      ],
      [
        "05",
        "Price is not the stated reason \u2014 dormant seats are",
        "Three of twenty-two churned accounts named price. Fourteen named seats they paid for and never used \u2014 the same complaint under another name.",
        "PrimaryExit interviews, 22 accounts \u00b7 coded independently by two analysts, agreement 0.84"
      ]
    ],
    "sources": [
      [
        "01",
        "Bracken Research, State of Meeting Intelligence 2026Jun 2026 \u00b7 secondary"
      ],
      [
        "02",
        "Internal cohort analysis, 4,182 workspacesSep 2026 \u00b7 primary"
      ],
      [
        "03",
        "Buyer interviews, 22 accounts, 20\u2013120 seatsJul\u2013Aug 2026 \u00b7 primary"
      ],
      [
        "04\u201305",
        "Internal billing extract FY2025\u201326; exit interviews, 22 accounts, double-codedAug\u2013Sep 2026 \u00b7 primary"
      ],
      [
        "06\u201309",
        "Four vendor investor updates and pricing pages, read 8\u201310 Sep2026 \u00b7 secondary"
      ]
    ],
    "confidence": [
      [
        "on",
        "on",
        "on",
        "",
        ""
      ],
      "Confidence: moderate, 3 of 5"
    ],
    "overturning": [
      "An audited cohort curve. Two of six are self-reported with no methodology note; if either is out by five points the spread widens enough to matter.",
      "A destination-connection experiment. The 71%/22% split is correlational; a forced-connection onboarding test settles it in one quarter.",
      "A second renewal cycle. Every dataset stops at month six or the first renewal. Nothing here says what month eighteen looks like."
    ],
    "unknowns": [
      "Whether the destination effect survives when the destination is a wiki nobody reads.",
      "How much of the month-three bend is meeting volume falling, not the tool failing.",
      "Whether teams under twenty seats behave like the mid-market at all: 61 in the base, an interval too wide to quote."
    ]
  },
  "preview_records": {
    "claims": [
      [
        "01",
        "Month-six retention clusters in the low twenties",
        "Across six vendors that disclose cohort curves, median month-six retention is 24%; best 34%, worst 18%. Month three is where the curve bends, not month one.",
        "SecondaryBracken Research, State of Meeting Intelligence 2026, June 2026 \u00b7 n=6 vendor cohorts \u00b7 bracken-research.com/smi-2026"
      ],
      [
        "02",
        "A connected destination is the single strongest correlate",
        "Workspaces that connected a CRM, tracker or wiki within fourteen days retained at 71% by month six, against 22% for those that never did \u2014 a gap that holds after controlling for seat count and plan.",
        "PrimaryInternal cohort analysis, 4,182 workspaces activated Jan\u2013Mar 2026 \u00b7 queried 11 Sep 2026"
      ],
      [
        "03",
        "Summary quality is table stakes, not a differentiator",
        "Buyers rank accuracy in the top three reasons to buy and outside the top five reasons to renew. Every product in the set was \"good enough\" on transcription.",
        "PrimaryBuyer interviews, 22 accounts, 20\u2013120 seats, Jul\u2013Aug 2026 \u00b7 transcripts on file"
      ],
      [
        "04",
        "Churn happens at the renewal date, not during the trial",
        "Trial-to-paid is stable at 38%, but 81% of lost revenue leaves at the first annual renewal \u2014 which is why quarterly dashboards read this market as healthier than it is.",
        "PrimaryInternal billing extract, FY2025\u201326 \u00b7 plus two vendor disclosures reporting the same shape"
      ],
      [
        "05",
        "Price is not the stated reason \u2014 dormant seats are",
        "Three of twenty-two churned accounts named price. Fourteen named seats they paid for and never used \u2014 the same complaint under another name.",
        "PrimaryExit interviews, 22 accounts \u00b7 coded independently by two analysts, agreement 0.84"
      ]
    ],
    "sources": [
      [
        "01",
        "Bracken Research, State of Meeting Intelligence 2026Jun 2026 \u00b7 secondary"
      ],
      [
        "02",
        "Internal cohort analysis, 4,182 workspacesSep 2026 \u00b7 primary"
      ],
      [
        "03",
        "Buyer interviews, 22 accounts, 20\u2013120 seatsJul\u2013Aug 2026 \u00b7 primary"
      ],
      [
        "04\u201305",
        "Internal billing extract FY2025\u201326; exit interviews, 22 accounts, double-codedAug\u2013Sep 2026 \u00b7 primary"
      ],
      [
        "06\u201309",
        "Four vendor investor updates and pricing pages, read 8\u201310 Sep2026 \u00b7 secondary"
      ]
    ],
    "confidence": [
      [
        "on",
        "on",
        "on",
        "",
        ""
      ],
      "Confidence: moderate, 3 of 5"
    ],
    "overturning": [
      "An audited cohort curve. Two of six are self-reported with no methodology note; if either is out by five points the spread widens enough to matter.",
      "A destination-connection experiment. The 71%/22% split is correlational; a forced-connection onboarding test settles it in one quarter.",
      "A second renewal cycle. Every dataset stops at month six or the first renewal. Nothing here says what month eighteen looks like."
    ],
    "unknowns": [
      "Whether the destination effect survives when the destination is a wiki nobody reads.",
      "How much of the month-three bend is meeting volume falling, not the tool failing.",
      "Whether teams under twenty seats behave like the mid-market at all: 61 in the base, an interval too wide to quote."
    ]
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